Rachael Auyer is the Co-Owner and Marketing Director of Alliance Prosthetics + Orthotics, a role she has built alongside her husband, licensed Certified Prosthetist-Orthotist (CPO) and Clinical Director Jason Auyer, for more than a decade. Together, they grew Alliance from a single clinic into a three-location, independent practice serving northeast Georgia across Gainesville, Braselton, and Mulberry. What they built is not just a practice; it is a reflection of what they believe healthcare should look like when the people running it are genuinely invested in the people they serve.
Rachael leads Alliance's marketing, community outreach, and organizational culture, shaping how patients experience the practice before, during, and long after their clinical care. Her work is anchored by Alliance's five core values: Compassion, Creativity, Intentionality, Integrity, and Joyful Hospitality. To Rachael, these are not aspirational words on a wall. They are the standard she holds herself and her team to, every single day.
From the Classroom to the Clinic
Before Alliance, Rachael was a teacher. She earned her Bachelor of Arts in Secondary Spanish Education from the University of North Georgia, then spent time in the classroom at Forsyth County Schools before stepping away to support her growing family. That season shaped her in ways that still show up in how she leads: she knows how to meet people where they are, explain complex things clearly, and build trust with someone who does not know you yet. Those same instincts now drive how Alliance communicates with patients, families, and referring providers alike.
When she and Jason launched Alliance in 2016, there was no roadmap. "I learned everything over the kitchen table," she often says. It was the two of them, building something from the ground up, one patient at a time. More than a decade later, that same spirit still runs through everything Alliance does.
Jason Auyer: The Clinical Foundation
Jason Auyer is the clinical foundation Alliance is built on. As a licensed CPO and the practice's Clinical Director, Jason brings the expertise, precision, and patient-first thinking that defines what happens in Alliance's exam rooms and fabrication lab every day. He holds final authority on clinical decisions, device recommendations, and outcome claims, because that is what genuine clinical leadership looks like. As Rachael's husband and co-owner, the two lead Alliance together, which means the standard of care and the standard of integrity are one and the same.
First and Foremost, a Mother
Before any title or role, Rachael is a mother. She and Jason are raising four sons, Samuel, Levi, Benjamin, and Matthew, and her family is, without question, her greatest calling. Managing a home full of four boys has a way of teaching you things no leadership course can: how to stay steady under pressure, how to hold everyone's individual needs in view at once, and how to never lose sight of what actually matters. These are not coincidentally also the qualities that make her exceptional at building a team and a culture that genuinely cares.
Anchored in Faith
Faith is central to who Rachael is and how she leads. As an active member of 12Stone Church, she approaches her professional life as a form of service, grounded in the belief that every person carries inherent worth and dignity. That belief quietly shapes everything at Alliance: how patients are welcomed, how the team is developed, and how decisions get made. It is woven into Alliance's mission itself: to inspire a deep passion for setting and achieving goals among people with physical disabilities, in so doing helping them recognize their inherent value and worth.
The Goal Digger Initiative
One of the clearest expressions of Rachael's heart for the people Alliance serves is the Goal Digger initiative. As the host of the Alliance Goal Digger Podcast and the driving force behind the annual Goal Digger Banquet, Rachael has built a platform dedicated to celebrating the stories of people living with limb loss, limb difference, and mobility challenges. The premise is simple and deeply intentional: rehabilitation is as much a mental and emotional journey as it is a physical one, and those stories deserve to be told, heard, and celebrated.
Advocacy: So Every BODY Can Move
Rachael's commitment to the people Alliance serves extends well beyond the clinic. She serves as co-lead of So Every BODY Can Move Georgia, the statewide chapter of the national So Every BODY Can Move movement, which advocates for equal access to prosthetic and orthotic devices for all Americans regardless of insurance type or employment status. In Georgia, that work has been built in close partnership with the Georgia Society of Prosthetists and Orthotists (GSPO) and a broad coalition of patients, clinicians, and bipartisan legislators who believe access to proper medical technology is not a privilege.
That collective advocacy produced two landmark legislative victories. Senate Bill 101, which became Georgia law on January 1, 2026, requires state-regulated commercial insurance policies to cover secondary prosthetic and orthotic devices when medically necessary for a patient's physical activity, personal hygiene, or workplace requirements, closing a gap that had left far too many people in Georgia without access to the devices they need to live full, active lives. Senate Bill 503, set to take effect in January 2027, extends that same mandate to state health benefit plans, guaranteeing coverage for Georgia state employees, public school teachers and employees, Board of Regents members, and their retirees and dependents.
Together, the two bills represent a sweeping expansion of access in Georgia, and they reflect what a committed coalition can accomplish when it refuses to quit. These victories belong to everyone who showed up: the GSPO, the patients who testified, the legislators who listened, and the clinicians who gave their time. Rachael is proud of what they built together, and she considers the work ongoing.
Alliance Prosthetics + Orthotics
Alliance Prosthetics + Orthotics is an independent, clinician-owned prosthetic and orthotic practice with locations in Gainesville, Braselton, and Mulberry, Georgia. To schedule an evaluation or learn more, visit alliancepo.com or call (770) 679-3090.
